Ready to get your business online?

What is Anchorage Online Bootcamp?

When the COVID-19 pandemic hit, businesses were forced to adapt by moving their sales online. Many businesses who didn't already know how to do that were left behind. To help bridge this digital divide, Set Up Shop is offering a FREE program with the following goals.

Bootcamp goals:

Increase digital literacy
Increase presence and ownership of online business promotion
Increase sales avenues

Participating businesses will receive FREE:

Training

16 hours of education in the form of a weekly class on the following topics: digital marketing, e-commerce, social media presence, using branding/logos, DIY product photography, and maintaining online products.

Logo, Branding and Photos

All businesses will receive a customized scope of work for updating logo and branding, one page of copy language, and product/business photography.

Social Media Support

All businesses will graduate with a revamped social media presence, using the updated logo, branding, and photos, as well as two months of drafted social media content.

Website Build

Businesses will work with a contractor to build a new website or e-commerce store.

Program Outline

Bootcamp Structure and Timeline:

Applications open March 15th and close March 26th, with interviews in April
30 businesses will be admitted, in two cohorts of 15 each
Cohorts are 8 weeks long. The first cohort will take place from May-June, with the second from August-September.
Classes will occur once a week for two hours, with additional work and one-on-one support outside of class hours.
Successful graduates will be awarded a $500 stipend to boost their business online

Training Topics:

Knowing Your Target Market
Understanding Branding, Logos, and Online Content
Product Photography DIY
Understanding Websites and E-commerce
Online Advertising, Marketing, and Social Media for Business
Comprehensive Digital Presence
Do It Yourself! Maintaining and Updating Online Presence

Program Eligibility

The program is open to businesses located in Anchorage. Businesses operating in, or owned by individuals who reside in, our target neighborhoods of Mountain View, Fairview, Spenard, and Muldoon will be prioritized.

Applicants must be operating legally with active state business licenses and active permits.

Applicants should be able to demonstrate what an improved web presence will help them do. The business should demonstrate they need help in at least one of the following: website, ecommerce, photography, branding, social media, or education on any of these topics.

Availability - must commit to attend weekly classes.

Applications open March 15th, 2021.

Anchorage Online Bootcamp is made possible by the Municipality of Anchorage and GCI.

Have questions?
Reach out to info@anchoragelandtrust.org
or 907-748-5848.