Anchorage Online Bootcamp applications are now accepted on a rolling basis! If you are interested in applying, please click here:

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Ready to get your business online?

What is Anchorage Online Bootcamp?

Set Up Shop is offering this FREE program to help businesses improve their online presence. Anchorage Online Bootcamp aims to assist businesses that have struggled to adapt to online sales and promotion.

Bootcamp goals:

  1. Increase digital literacy
  2. Increase presence and ownership confidence
  3. Increase sales avenues through e-commerce

Participating businesses will receive FREE:

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Training

In a two-hour biweekly class over 2 weeks, businesses will learn topics such as digital marketing, e-commerce, social media presence, using branding/logos, DIY product photography, and maintaining online products.

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Logo, Branding and Photos

All businesses will receive a customized scope of work for updating logo and branding, one page of brand-specific language (copy), and product/business photography.

And may then choose between two tracks...

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Social Media Build

Businesses on this track will work with a contractor to revamp social media presence, using the updated logo, branding, copy, & photos, plus 2 months of draft posts.

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Website Build

Businesses on this track will work with a contractor to build a new website or e-commerce store, using the updated logo, branding, copy and photos.

Program Outline

Bootcamp Structure and Timeline:

  • Applications are accepted on a rolling basis, with interviews during the month before class start date.
  • The next class begins August 3. Class is Tuesday-Thursday evenings from 6-8PM on Zoom. Class ends mid-August.
  • After training, students will meet with contractors to begin product work. Logo/Branding, Photography and Copy will take 8 weeks. Website or social media builds will last 2 weeks. Additional one-on-one support will continue through project completion.
  • Successful graduates will be awarded a $500 stipend from GCI to boost their business online.

Training Topics:

  • Digital Marketing & Target Market Identification
  • How to Take & Use Photos for Your Business
  • Building a Brand: Messaging, Logos, and Other Online Content
  • Understanding Websites and E-commerce
  • Website Maintenance & Optimization for Your Business
  • Social Media & Online Advertising for Businesses
  • Creating a Comprehensive Digital Presence
  • Do It Yourself: Online Ownership
Star Assist - Doing business online

Program Eligibility

The program is open to businesses located in Anchorage. Businesses operating in, or owned by individuals who reside in, our target neighborhoods of Mountain View, Fairview, Spenard, and Muldoon will be prioritized.

Applicants must be operating legally with active state business licenses and active permits.

Applicants should be able to demonstrate what an improved web presence will help them do. The business should demonstrate they need help in at least one of the following: website, ecommerce, photography, branding, social media, or education on any of these topics.

Availability - must commit to attend biweekly classes.

The next cohort begins in August 2021!

Program staff will notify you when your application has been reviewed.

Anchorage Online Bootcamp is made possible by the Municipality of Anchorage and GCI.

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Municipality of Anchorage Logo

Have questions?
Reach out to info@anchoragelandtrust.org
or 907-748-5848.